Dear Business Owner,

Does this sound familiar? You started your business to build something profitable and scalable, one that would give you freedom and financial success.

But somewhere along the way, things got... complicated.

• Every process requires your personal attention
• You're working way too many hours just to keep things running
• Despite all the effort, margins are disappointingly thin
• Client delivery is inconsistent and stressful

It doesn't have to be that way.

I'm Richard Reed, founder of Palm.

Before Palm, I built and scaled my own B2B service business. Like many founders, I started by doing everything myself. Sales, delivery, admin, client management. I was working 70+ hour weeks and barely breaking even.

Then I discovered something that changed everything: the right automation and processes could transform a chaotic, low-margin business into a profitable, scalable operation.

It took years of experimenting, failing, and refining to discover which processes actually move the needle on profitability and efficiency.

Most automation companies focus on the wrong things, they'll automate your invoicing when you only send 5 invoices per month, instead of fixing the bottlenecks that are actually costing you time and money.

We don't automate everything, we find what's actually holding your business back and fix that first.

How We Work

The process is straightforward. We work together to map out your business, find the real constraints that are costing you time and money, then deploy the right automations and processes to solve these challenges.

We don't automate for the sake of it - we focus on what will actually move the needle on your margins and efficiency. Most of the time, it's not what business owners think it is. That's why we start by understanding your business properly before we build anything.

If you're interested in exploring how automation could transform your business, book in for a call and we'll assess if it's a good fit to work together.